Hannah Montana became an instant hit and propelled Cyrus to teen idol status, according to The Daily Telegraph. The series premiered on March 24, 2006, to the largest audience ever for a Disney Channel show and soon became one of the highest-rated series on basic cable, elevating Cyrus's wealth and fame along with it. Time magazine reports that Cyrus's "phenom[enal]" success is due partially to her talent and partially to "Disney learning to use its vast, multimedia holdings"
and market Cyrus and Hannah Montana appropriately. Cyrus eventually became the first artist to have deals in television, film, consumer products, and music within The Walt Disney Company.
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